9/2/2017 0 Comments Social media marketingThe evolving role of content and social media marketing, can help increase your audience and customer base dramatically. But before you start, it is essential to understand some social media marketing fundamentals to maximize your online entry points and serve your brands and customers better.. Law of listening
More listening and less talking is the first principle of becoming successful in social media marketing. Read everything your targeted audience has to say, and discuss with them, to learn what they want. Only then create content which would spark conversations of value, rather than unnecessary cluttering your website with content. Law of focus Don’t be a jack of all trades, but build a highly focused social media and content marketing strategy, to promote your strong brand, which would confirm your success. Avoid attempts to give all things to all the people. Law of quality It is better if you have about a 1000 online connections who actually read, share and talk about your content among their kith and kin, as compared to over 10,000 audiences, who disappears after connecting for the first time. Quality surpasses quantity. Law of patience Remember that social media marketing strategies aren’t going to give results in one night. Possibly, you will have to travel, quite a long distance to catch lightening in a bottle. Law of compounding If you are able to publish quality content and work to make your online audience of quality followers, then probably your products and services will be shared on Twitter, Facebook, LinkedIn, blogs and other such places. This sharing and discussion, will open new entry points for search engines like Google to get it in keyword searches. This will allow more and more people to find you online. Law of influence Get in touch with the online influencers in your market, who have quality followers and are interested in your business. Try to make good relationships with them and if you can get on their minds as authoritative and interesting sources of useful information, they would share your content with their own audience, and it will put you and your businesses in front of great audience. Law of value You don’t need to spend all your time on social media to directly promote your products or services, but you need to add value to the conversation. Focus on creating amazing content and maintaining positive relationships with online influencers, and your business will be credited by word-of-mouth marketing by them. Law of acknowledgement Acknowledge each and every person who reaches out to you, offline or online. Building good relationships is one of the most important aspects of social media marketing. Law of accessibility Don’t disappear after publishing your content, but be there to acknowledge the customer’s reviews and queries, You should regularly publish content and participate in conversations. Online audiences are and can be fickle, so they won’t hesitate to replace you if you disappear for weeks or months at length. Law of reciprocity You should not expect others to talk and share your content if you deny doing the same for them in return. Therefore, spend some time on social media, sharing and discussing about content published by others.
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